10452 The Lebanese DNA brand name is owned worldwide by Roland Poivre and Hala Kassir Poivre and is operating under the company name Anya Conseil Domiciliated at 31 Rue de La Buffa 06000 Nice France Tel: + 33 7 66280109

Mailing address:
31 Rue de La Buffa 06000 Nice France
Tel: + 33 7 66280109
Tel: + 961 81 3 10452

Montreal Office:

Roland Poivre: Founder-CEO
Roland Poivre, a Creative French Entrepreneur from Lebanese Origin, born in Beirut in 1963 from a Lebanese mother. He was brought up in Lebanon until 1975 when he had to flew his adoptive country due to the civil war.
Throughout the years, he always had this nostalgia of Lebanon and strived to come back which he did in 2009 to work in the watches and accessories field and successfully launched in Lebanon and the UAE what became the well-known Ice-Watch brand.
But this nostalgia of a Lebanon with its 10452km and its Cedars never left him, and rich with more than 30 years experience in the service, retail and watches industries, he came up with this concept to satisfy this feeling of a “missing something” that all Lebanese expats have.
Hala Kassir : Managing Partner - Marketing Director
Rich with 17 years of experience in the Marketing & Communication fields spent with Top Advertising Agencies and Multinationals in Lebanon and the UAE, such as Yves Saint Laurent Beaute, Publicis, Siemens and Nokia Siemens Networks; Hala has decided to join 10452 to work hand in hand to deliver only the best in whatever they do. Passionate about this concept, she strives at positioning the brand at Top Level and makes customer satisfaction her daily goal. 



“We look forward to meet you soon in your adoptive country or on our social media and don’t hesitate to share your ideas and impressions… this will only help us to meet your expectations better…A bientot…”

Roland Poivre